Our Story: The Unfolding of StoreChikankari
Every stitch tells a tale. Our journey began with a simple request and blossomed into a passion for sharing the exquisite artistry of Chikankari with the world.
A Seed Planted: From Corporate Lifeto Creative Roots
Meet
Adil Saleem, our founder. In 2019, while working at HP Inc. in Bangalore, he
saved up a year's worth of leave for a much-needed vacation. Little did he
know, this trip would change his path forever.
Before
his journey, friends mentioned the renowned Chikankari embroidery from Lucknow,
a city famed for its delicate needlework. They simply asked him to bring back a
few dresses.
The Discovery: Lucknow's EnchantingCraft
Immersed in Artistry
Adil enjoyed his holiday in Lucknow, taking in the city's vibrant culture. True to
his promise, he visited a local shop to purchase the Chikankari dresses his
friends desired.
A Simple Click
He snapped a few photos of the beautiful garments and sent them to his friend. It
was a casual gesture,
unaware it would spark an unexpected wave of interest.
The Share
His
friend, delighted with the photos, circulated them amongst her own network. The
elegance of the Chikankari pieces quickly caught the attention of others.
Growing Inquiries
Soon,
Adil's phone was buzzing with messages. More and more people were inquiring
about the dresses, asking for additional pictures and details.
Orders Piled Up
He continued to share more images, and the inquiries turned into eager orders.
What started as a small favor had quickly snowballed into significant demand.
Taking the First Step: InstagramLaunch
New Page, New Chapter
Adil launched a new Instagram page dedicated to Store Chikankari, showcasing the
stunning designs he sourced. It was the brand's official digital debut.
Instant Connection
The
response was immediate and immense. Many orders poured in, confirming the
widespread appeal of Chikankari beyond his immediate circle.
Balancing Acts:
Even while managing his full-time role at HP, Adil dedicated his spare hours to
growing this new venture, fueled by passion and customer enthusiasm.
Adil's early days were a true testament to dedication. He balanced his corporate
responsibilities at HP with the burgeoning demands of Store Chikankari.
This period of juggling shaped the resilient foundation of our brand, proving that
passion can truly pave the way for extraordinary ventures.
Expanding Reach: Embracing OnlineMarketplaces
To further scale the business and reach a wider audience, Adil explored popular Indian e-commerce marketplaces like Amazon, Flipkart, and Meesho. This strategic move brought Chikankari to countless new customers.
Amazon
Flipkart
The Journey Continues: Our Own Digital Home
Building on the success of marketplace sales, Store Chikankari launched its very own website. This step allowed us to offer a more curated shopping experience and truly tell our story.
From a vacation impulse to a flourishing enterprise, our journey is a celebration of exquisite craft, unexpected opportunities, and the power of shared beauty. We invite you to be a part of our continuing story.